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It started with founder Bao’s insatiable appetite for his mum’s rice paper rolls. She’s been making Vietnamese food since forever. Just like her mum did. And her mum. And hers. And hers.

As an adult, Bao craved more – but not to eat. To share Mama Hoang’s established techniques; her family’s inherited recipes, tried and tasted over generations. To deliver the same crust-crunching, noodle-slurping, sauce-squeezing, flavour-popping, lip-smacking experience to Aussies, hungry for adventure.

And since 2012, that’s exactly what they've done. But even after 100+ store openings, They’re still the same family. The kind that believes in crowding twelve people around a table meant for six. We’re for elbows on the table. Sauce on the chin. Going back for seconds, thirds, fourths. Even fifths. At Roll'd we bring the streets of Vietnam to you with flavoursome food made fresh daily.

At every Roll'd store, you will experience the very same family essence and Vietnamese-inspired fare we know and love, with a twist for modern Australia.

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